T. Jay Johnson Jr. - Lamacchia Realty, Inc.



Posted by T. Jay Johnson Jr. on 9/4/2020

Successfully selling your home in the shortest period of time is generally an achievable goal, but there are many potential pitfalls to be aware of. Although one of the most important steps you can take involves hiring an experienced, proactive real estate agent, your own attitude and beliefs can have a major impact on things like the final selling price and how long your house stays on the market.

While your real estate agent can provide valuable guidance, advice, and marketing help, there are certain things that only you, the home owner, can do. Maintaining a positive outlook is one of them.

If you have self-defeating attitudes and beliefs, you may be undermining the sales process and keeping potential buyers at a distance. Here are a few examples of how your own negative attitudes can be a major stumbling block to getting your house sold quickly and for an optimal price.

Unrealistic beliefs: Sometimes sellers are so emotionally connected to their homes that they're unable to relate to the viewpoint and perspective of potential buyers. Pricing, for example, should be based on objective criteria and comparative data, rather than emotional attachment or perceived value. If the price you're asking for your home is significantly above the actual market value of your property, then that will raise red flags in the minds of both prospective buyers and mortgage lenders. Although you want to get the highest possible price for your family's home, it has to be based on a realistic range that would be acceptable to both buyers and lenders.

False expectations: Homeowners who expect prospective buyers to recognize the intrinsic value of their home, even though the paint is peeling and the bathrooms have never been updated, are setting themselves up for disappointment and failure! When you factor in human psychology and the competitive nature of the real estate market, it becomes apparent how vitally important first impressions and overall presentation are to the marketing a home.

Pessimism: Although positive thinking, alone, is not going to get your house sold, it can help give you that extra boost of energy and motivation to make sure your home is clean, organized, and visually appealing. Pessimism, on the other hand, can cause you to be less thorough, attentive, and conscientious about keeping your home immaculate, fresh, and ready for potential buyers. If there's any hint of the house being unclean, in disrepair, or cluttered, then you've lost your opportunity to make a positive first impression.

Finding and working with a real estate agent who's got a solid sales record and a proactive approach to selling houses is among the key ingredients to getting your home sold quickly and for the best possible price. Although they'll be doing the lion's share of work when it comes to marketing your property and coordinating the details, your support and cooperation plays an important role in the ultimate success of their efforts.





Posted by T. Jay Johnson Jr. on 8/7/2020

Although location is one of the most important factors that will impact the marketability of your home, it's not the only thing prospective buyers are thinking about.

If they're organized, focused, and serious about finding the right property for their needs, they've probably developed a detailed checklist of "must haves" and a "wish list."

In all likelihood, those who are working with a real estate agent are being shown properties that conform to their requirements and many of their wish-list items. A comprehensive list would include everything from the number of bedrooms and bathrooms they want to square footage and the quality of the school district.

Many people also have specific preferences about features like floor plans, amount of storage space, the size of the backyard, architectural style, and the availability of a fireplace, patio, porch, deck, eat-in kitchen, two-car garage, and privacy features. Some are even looking for the traditional white picket fence in front of the house!

While your home can't be "all things to all people," it is highly recommended to target the widest possible audience. Your agent, a home staging consultant, or a home decorator can provide you with valuable tips on how to achieve that outcome.

Stand Out and Get Noticed

Just looking good on paper, though, is not always enough to attract motivated buyers. Prospects need to love what they see and be inspired to envision themselves living in your house. Doing what you can to create irresistible curb appeal is one vital aspect of making a great first impression. A manicured lawn, a fresh coat of paint (if needed), and some strategic home staging -- inside and out -- can make all the difference in your results!

Curb appeal is vitally important because that sets the stage, so to speak, for creating high expectations in your prospects. Once you get them in a positive frame of mind, they'll be more inclined to notice all the positive aspects of your home. If your house meets all or most of their requirements and is arranged in a way that's pleasing to them, a purchase offer and negotiations may be right around the corner.

One of the most crucial hurdles to clear in getting prospects to consider buying your house is to help them imagine living, relaxing, raising a family, and pursuing their interests in your home. Your real estate agent can help you effectively stage the interior and exterior of your home to make it inviting and appealing to the widest range of potential buyers.

You can support their sales and marketing efforts by making sure your home is always clean, fresh smelling, and ready to be shown at a moment's notice to house hunters. Doing your best to eliminate clutter, keeping counter tops neat, and making sure pets are on their best behavior (or happily frolicking at the local "doggie daycare" center) can play a key role in winning over interested buyers and successfully selling your home!





Posted by T. Jay Johnson Jr. on 4/26/2019

There are a lot of factors that can cause one house to sell quickly, while others in the neighborhood languish on the market for months.

In many cases, homes are scooped up because of a desirable location, a great school district, or irresistible curb appeal.

While all buyers have their priority items and wish lists in mind when shopping for a new home, final decisions are often based on psychological factors, emotions, and gut feelings -- not just cold, hard facts!

If you're getting ready to put your house on the market, here are a few strategies for improving your chances of making a fast sale:

Good feelings help sell houses. Prospective buyers are going to be drawn to your house if it looks impeccable from the street and well cared-for on the inside. When your home conveys a sense of pride in ownership and attention to detail, it sends a positive psychological message to house hunters. Very often, the power of suggestion can work in your favor when you're trying to make a favorable impression on potential buyers. Displaying fresh flowers, an appetizing bowl of fruit, or even table settings in your dining room or kitchen can help create a more inviting, appealing atmosphere. The right furniture arrangements can conjure up images of family gatherings, intimate conversations, or relaxing afternoons on the backyard deck.

Clutter creates discomfort. If you notice visitors side-stepping past your furniture or walking through your home as if they're navigating a maze, that's a sure sign your house is cluttered. Too much furniture or furniture that's too large and bulky for the space it occupies will make your rooms look and feel cramped. Creating a feeling of spaciousness and openness, on the other hand, helps bring out the best in all areas of your home.

Small touches make a difference. Displaying vases of fresh-cut flowers, an appetizing bowl of fruit in the kitchen, or colorful, new towels in the bathroom can help enhance the ambiance of your home. When conditions permit, the smell of fresh muffins, bread baking, or coffee brewing can infuse your home with a comforting and inviting fragrance. A house that looks and smells clean will also help create a positive multi-sensory experience for your visitors.

The right price can clinch the deal. Ideally, the price of your home should be based on comparable properties in your neighborhood and what they recently sold for. If your home is not in the same ball park, you could easily scare away qualified buyers who would otherwise be ready to make an offer. Working with a real estate agent can help ensure that you're house is competitively priced and that it doesn't linger on the market longer than necessary. Once you get caught in that cycle, the perceived value of your home and it's overall desirability can begin a downward slide. Take steps to prevent that from happening by having a comparative analysis done.